The Top 10 Ways To Generate Publicity Writing Press Releases
May 17th, 2008Press Releases is one of those things that can take on a life of its own. The right press release can generate tremendous exposure, opportunity and yes…profits. The real trick to writing a press release is to have something newsworthy to write about. This often takes creativity, inspiration, and a bit of innovation. Here are 10 ideas to get the brainstorming wheels spinning.
Calendar events. Events are a great way to get your business in the headlines. Whether you host a seminar or conference or you are sponsoring a local team events are newsworthy. To emphasize the newsworthiness of the event be sure to point out who it helps or how it solves a problem. For example a seminar on how to sell your home in a down economy benefits the very large For Sale by Owner segment in the United States. Sponsoring a local race to raise money for diabetes benefits those fighting diabetes.
Letter to editors can be a tremendous way to get the ball rolling or get attention for issues that are important to your business and your industry. As a business owner, when you take steps to bring issues to the forefront it demonstrates your passion for your field and your customers. It also demonstrates that you are a take charge, action oriented business. The letter itself can be used to generate a press release stating a businesses involvement or solution to an industry problem.
Problem-solving Tips articles. A press release that demonstrates how to resolve a common problem can be a great way to generate interest in your company’s products or services. For example, a pet store can write a press release about ten tips to house train your new puppy. The release can be made relevant and newsworthy by simply stating a statistic related to house training dogs, like 1 in 10 new puppy owners gives up their puppy due to house training problems. A statistic helps ma Read the rest of this entry »
