<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.0.3" -->
<rss version="2.0" 
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Public Relations Insider</title>
	<link>http://www.publicrelationsinsider.com</link>
	<description>Get an Insider's perspective on the world of Public Relations</description>
	<pubDate>Sat, 17 May 2008 13:26:17 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.3</generator>
	<language>en</language>
			<item>
		<title>The Top 10 Ways To Generate Publicity Writing Press Releases</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/17/the-top-10-ways-to-generate-publicity-writing-press-releases/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/17/the-top-10-ways-to-generate-publicity-writing-press-releases/#comments</comments>
		<pubDate>Sat, 17 May 2008 13:26:17 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/17/the-top-10-ways-to-generate-publicity-writing-press-releases/</guid>
		<description><![CDATA[Press Releases is one of those things that can take on a life of its own. The right press release can generate tremendous exposure, opportunity and yes&#8230;profits. The real trick to writing a press release is to have something newsworthy to write about. This often takes creativity, inspiration, and a bit of innovation. Here are [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/17/the-top-10-ways-to-generate-publicity-writing-press-releases/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Know How to Encourage Your Local Newspaper To Feature Your Site</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/16/know-how-to-encourage-your-local-newspaper-to-feature-your-site/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/16/know-how-to-encourage-your-local-newspaper-to-feature-your-site/#comments</comments>
		<pubDate>Fri, 16 May 2008 13:27:26 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/16/know-how-to-encourage-your-local-newspaper-to-feature-your-site/</guid>
		<description><![CDATA[Newspapers maybe a traditional way of advertising your business but they still prove to be useful when it comes to marketing. Most of the towns still sell and distribute newspapers whether a newsletter or small newspaper. All of these are brought to homes where many people can browse and read. Some are being delivered monthly, [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/16/know-how-to-encourage-your-local-newspaper-to-feature-your-site/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Press Releases - The Best Solution for Your Internet Marketing Needs</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/15/press-releases-the-best-solution-for-your-internet-marketing-needs/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/15/press-releases-the-best-solution-for-your-internet-marketing-needs/#comments</comments>
		<pubDate>Thu, 15 May 2008 16:44:18 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/15/press-releases-the-best-solution-for-your-internet-marketing-needs/</guid>
		<description><![CDATA[When reading AP News, or even Reuters, it is easy to understand why press releases are such a powerful marketing tool.  Among other things, when people read the news, it is normal to be actively looking for useful, or noteworthy information.  If you sincerely believe in your product, and feel that many people [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/15/press-releases-the-best-solution-for-your-internet-marketing-needs/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The PR Doctor&#8217;s Prescription For A Great TV Guest Appearance</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/13/the-pr-doctors-prescription-for-a-great-tv-guest-appearance/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/13/the-pr-doctors-prescription-for-a-great-tv-guest-appearance/#comments</comments>
		<pubDate>Tue, 13 May 2008 13:27:30 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/13/the-pr-doctors-prescription-for-a-great-tv-guest-appearance/</guid>
		<description><![CDATA[One of the media opportunities that you will seek is to appear on TV as a guest of a show or to be interviewed.  This article will focus on the times you are a guest on a specific show.  First, it is important to note that the television news media are literally inundated [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/13/the-pr-doctors-prescription-for-a-great-tv-guest-appearance/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>5 Steps to a Successful Press Tour</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/12/5-steps-to-a-successful-press-tour-2/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/12/5-steps-to-a-successful-press-tour-2/#comments</comments>
		<pubDate>Mon, 12 May 2008 13:27:15 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/12/5-steps-to-a-successful-press-tour-2/</guid>
		<description><![CDATA[With the marketing budget pressures caused by today&#8217;s economy, conducting a press tour to coincide with your current PR and marketing campaigns is an excellent way to focus efforts and resources.
Implement the following steps to conduct a successful press tour:

Know Your Editors

Before you place that first call to schedule a meeting, make sure your list [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/12/5-steps-to-a-successful-press-tour-2/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>5 Steps to a Successful Press Tour</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/11/5-steps-to-a-successful-press-tour/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/11/5-steps-to-a-successful-press-tour/#comments</comments>
		<pubDate>Sun, 11 May 2008 13:26:56 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/11/5-steps-to-a-successful-press-tour/</guid>
		<description><![CDATA[With the marketing budget pressures caused by today&#8217;s economy, conducting a press tour to coincide with your current PR and marketing campaigns is an excellent way to focus efforts and resources.
Implement the following steps to conduct a successful press tour:

Know Your Editors

Before you place that first call to schedule a meeting, make sure your list [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/11/5-steps-to-a-successful-press-tour/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Bigger is Not Always Better in the World of PR and Marketing</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/10/bigger-is-not-always-better-in-the-world-of-pr-and-marketing/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/10/bigger-is-not-always-better-in-the-world-of-pr-and-marketing/#comments</comments>
		<pubDate>Sat, 10 May 2008 13:27:23 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/10/bigger-is-not-always-better-in-the-world-of-pr-and-marketing/</guid>
		<description><![CDATA[Having worked at both big PR agencies and now running a small agency, I can tell you that bigger is definitely not always better. Before you object, there are certainly good things about the big PR agencies. They have access to systems and procedures that smaller firms don&#8217;t have. Additionally, I am grateful for the [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/10/bigger-is-not-always-better-in-the-world-of-pr-and-marketing/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Press Releases Bring Valuable Traffic So Learn How To Write A Press Release For Your Website</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/09/press-releases-bring-valuable-traffic-so-learn-how-to-write-a-press-release-for-your-website/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/09/press-releases-bring-valuable-traffic-so-learn-how-to-write-a-press-release-for-your-website/#comments</comments>
		<pubDate>Fri, 09 May 2008 13:28:00 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/09/press-releases-bring-valuable-traffic-so-learn-how-to-write-a-press-release-for-your-website/</guid>
		<description><![CDATA[When you hear about a website owner or information products marketer using press releases, what type of questions come to mind?  Do you think; why would I want to send a press release? How about do Press Releases really work or more commonly does the statement I&#8217;ve never sent a Press Release before and [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/09/press-releases-bring-valuable-traffic-so-learn-how-to-write-a-press-release-for-your-website/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The Role of Crisis Communication in Public Relations</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/08/the-role-of-crisis-communication-in-public-relations/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/08/the-role-of-crisis-communication-in-public-relations/#comments</comments>
		<pubDate>Thu, 08 May 2008 13:27:54 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/08/the-role-of-crisis-communication-in-public-relations/</guid>
		<description><![CDATA[It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/08/the-role-of-crisis-communication-in-public-relations/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>How to Evaluate Press Release Distribution Services</title>
		<link>http://www.publicrelationsinsider.com/index.php/2008/05/07/how-to-evaluate-press-release-distribution-services/</link>
		<comments>http://www.publicrelationsinsider.com/index.php/2008/05/07/how-to-evaluate-press-release-distribution-services/#comments</comments>
		<pubDate>Wed, 07 May 2008 13:27:10 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
		
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
	<category></category>
		<guid isPermaLink="false">http://www.publicrelationsinsider.com/index.php/2008/05/07/how-to-evaluate-press-release-distribution-services/</guid>
		<description><![CDATA[Today, there are many businesses that offer press release distribution services.  You can also purchase press release distribution software at a fraction of the cost.   Regardless of which method you choose, there are some things you will need to consider before you invest your money.
To begin, you will need to make sure [...]]]></description>
		<wfw:commentRSS>http://www.publicrelationsinsider.com/index.php/2008/05/07/how-to-evaluate-press-release-distribution-services/feed/</wfw:commentRSS>
		</item>
	</channel>
</rss>
