Archive for 2008
Wednesday, May 21st, 2008
Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers and women) are looking for more than just talk. They want to see companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That ...
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Monday, May 19th, 2008
You've sent the press releases and after what seems like an eternity of waiting, you finally get the call! The call that says, "Hey, we loved the press release and think there is a story to be written!"What do you do now?Don't panic. Take a deep breath, say a silent ...
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Sunday, May 18th, 2008
It's a well established marketing maxim that what's read in a newspaper or heard on the radio carries greater weight than copy in an advert, simply because it has the endorsement of being published or broadcast on merit.And with the explosion in content-hungry print, broadcast and online media, the opportunities ...
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