Search Engine Optimization Services Specialist Discusses Press Releases In SEO, Part 9
Posted on May 1, 2008
Here is more great information on the art of writing an effective press release and the correct press release format to use.
1. Headline. FOR IMMEDIATE RELEASE. Be creative and keep it to one sentence.
2. Capitalize the first letter of all words but do not use all caps.
3. Exclamation marks (”!”) only sell your release as advertising, not news.
4. Paragraph 1 City, State, Month, Day, Year - Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message such as the five W’s - who, what, when, where, and why. This paragraph should summarize the press release and include a hook to get your audience interested in reading more.
5. Paragraph 2, 3, 4, etc. These paragraphs should contain more detailed important information, and make up the body of the release.
6. Make sure you use correct grammar so as not to affect your credibility negatively.
7. Use quotes or information about businesses and most importantly have an angle that will appeal to journalists (often by connecting your release to current events or issues).
8. Effective releases usually utilize a strategy known as the inverted pyramid, which is written with the most important information and quotes first.
9. The body of your release should be more than one paragraph.
10. The final paragraph should restate and summarize the key points of your release.
11. Additional 1 Provide avenues for the reader to obtain additional information, demos, samples, etc., but please DO NOT include Internet links.
12. Additional 2 Trademark acknowledgment, product or event time lines, availability, logistics, etc.
13. Additional 3 Background information about the company featured in the release, if appropriate, as well as any applicable safe harbor statement. ### (end with these characters) A FINAL NOTE: With an effective release, it should be possible to cut off the bottom half of the release and still provide journalists with sufficient information.
Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn
Useful Links:
Are you thinking about taking out a cheap personal loan? Consider your needs first to decide whether you need a car loan, a flexible loan, a motor loan or even a consolidation loan.
Comments
Leave a Reply