The Importance of Beating Your Own Drum
Posted on November 29, 2007
Understand that although promoting yourself may seem a bit uncomfortable, it’s not only warranted, it’s necessary. Steven Spielberg, Oprah, Bill Gates - all of these people excel in their fields, but why is it you know them by name? It’s not the ads or commercials, or direct mail pieces that validate these people; it’s the TV interviews, the magazine articles, the constant media coverage. Even Mother Theresa’s publisher publicized her book.
Understand the importance of promoting yourself. If you believe what you do is important, then it is of equal importance to let others know about it, otherwise you’re not serving your business, yourself, or the public. What good is it to offer a quality product, if no one is ever going to know it exists? What good is all of your hard work, if it’s kept a secret? You may be an expert at what you do, but if it is not in some way brought to the attention of others, your career or business will assuredly fail.
Start thinking like a savvy business person, and a proud one at that. Effective public relations is an integral and extremely necessary part of any kind of business overview. People don’t shy away when they hear that they need a business plan, an office, a phone, or business stationery, yet they often cringe at the thought of PR. Effective media relations should be as integral a part of your business as paying your bills, or buying your materials.
If you have trouble promoting yourself, keep in mind that your job is to get your message across. Your message is what you are working to promote. This isn’t a beauty contest, but a campaign designed to educate and bring your message to the general public. You want to reach the largest audience possible, and the media is the most effective and expedient way to do it.
Copyright Anthony Mora 2007
Anthony Mora
President & CEO
For further information visit: http://www.AnthonyMora.com
Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. ! Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.
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