PR - One of the Most Powerful Tools in Your Marketing Arsenal
PR often gets a bad rep. Like it’s cousin marketing, it is sometimes seen as a ‘black art’ which carries unfair connotations of untruthfulness. In fact, the truth behind PR is more prosaic - and good, effective PR can only work if it is based on the truth. So how can PR help your business?
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The Importance of Beating Your Own Drum
Understand that although promoting yourself may seem a bit uncomfortable, it’s not only warranted, it’s necessary. Steven Spielberg, Oprah, Bill Gates - all of these people excel in their fields, but why is it you know them by name? It’s not the ads or commercials, or direct mail pieces that validate these people; it’s the […]
Thinking Long-Term
Don’t start a PR campaign if you’re not willing to make a commitment. An effective campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two four or even six months.
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