Archive for 2008

The PR Doctor’s Prescription For A Great TV Guest Appearance

Tuesday, May 13th, 2008

One of the media opportunities that you will seek is to appear on TV as a guest of a show or to be interviewed. This article will focus on the times you are a guest on a specific show. First, it is important to note that the television ...

5 Steps to a Successful Press Tour

Monday, May 12th, 2008

With the marketing budget pressures caused by today's economy, conducting a press tour to coincide with your current PR and marketing campaigns is an excellent way to focus efforts and resources.Implement the following steps to conduct a successful press tour:Know Your EditorsBefore you place that first call to schedule a ...

5 Steps to a Successful Press Tour

Sunday, May 11th, 2008

With the marketing budget pressures caused by today's economy, conducting a press tour to coincide with your current PR and marketing campaigns is an excellent way to focus efforts and resources.Implement the following steps to conduct a successful press tour:Know Your EditorsBefore you place that first call to schedule a ...