Press Releases Bring Valuable Traffic So Learn How To Write A Press Release For Your Website
Posted on May 9, 2008
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When you hear about a website owner or information products marketer using press releases, what type of questions come to mind? Do you think; why would I want to send a press release? How about do Press Releases really work or more commonly does the statement I’ve never sent a Press Release before and I wonder if it is easy to do? If you do issue a press release how much traffic can I expect?
Well to address these concerns when you think why you would want to send one, remove your old world traditional thinking and move into the world of the internet. One concern to remove is that you will be shunned like a leopard by the old the traditional world of newspapers. The answer is no, you will not be banned from the hard copy paper world for ever if your press release is not perfect or right for the offline world.
Also you need to understand that the world of the internet has many legitimate websites that people can locate, read and possible have an interest in your product. So do you really care where a customer comes from as in from the local paper or from a far way website? If they buy your product that is what is important not some false perception we harbor from days one by. A sale is a sale.
Also understand the internet provides valuable back links to your website and hence can raise your ranking and hence more traffic comes your way. More traffic more sales.
So with those reasons in mind, what are some of the reasons to issue a press release. Well to stimulate your thinking let’s list a few.
Did you just launch a web site?
Did you introduce a new product?
Did you enter into a new collaboration?
Did you develop a new technology?
Did your company win an award?
Did your company hire a new CEO?
Did your company expand its facilities?
Did your company reach a milestone?
Th Read more
The Role of Crisis Communication in Public Relations
Posted on May 8, 2008
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It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate number of spokespeople for your organization because sometimes it isn’t sufficient enough to have just one person doing the talking. It looks better on the public relations side of things if you have more than one who are both on the same page and can effectively speak to the media and people on a face-to-face basis.
There are several things that must be done in crisis communication. It isn’t just a matter of looking at the situation and coming up with a response within five minutes. To give a proper response, it is important to evaluate the situation and follow a certain set of rules to make sure the public gets the adequate information. These steps are:
- Developing and delivering at least three key points about the situation. These messages must be relayed in such a way that everyone can understand what is being said. Sometimes these messages do not have to be anything extensive, depending on the situation. Such an example is when a company is going through a lawsuit. Most companies do not allow commenting on pending litigation, so the spokesperson may simply say, “no comment.”
- Make sure that all employees are up-to-date on what is going on. This creates consistency and allows for adequate response for various situations that may arise during a crisis. Many times this interaction should take place face-to-face instead of in a memo.
- Make sure you identify who can be trusted with information and who cannot be. These can be considered your unofficial spokespersons if they must be asked questions. These are the people who Read more
How to Evaluate Press Release Distribution Services
Posted on May 7, 2008
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Today, there are many businesses that offer press release distribution services. You can also purchase press release distribution software at a fraction of the cost. Regardless of which method you choose, there are some things you will need to consider before you invest your money.
To begin, you will need to make sure that the press release distribution agency has access to all the newest contact information for the publications you are interested in. You can learn a little about this by looking at their most recent news articles. If you perform a web search, you can easily spot where the press release distribution agency was able to place the materials.
In a similar way, if you use software to meet your press release distribution needs, you will want to select one that offers free database updates. Journalists and editors have to deal with spam like everyone else. As a result, they may well change their email address or contact page on a frequent basis. If your software does not have the latest information, your important documents will not be received to get published.
As you browse through press releases distributed by an agency, take note of how popular each news site is. If a lot of blogs that are not very popular, or poorly maintained, chances are the press release will not be read by potential customers. In addition, if press releases in areas not related to business, it is a clear indication that the press release distribution service is ineffective.
Fortunately, if using press release distribution software, you have a good bit of control over where, and when your release will appear. Therefore, target media outlets dedicated to a specific industry, then opt to send your documents only to them, and no one else. That said, if the decision is made to send it to more places later on, the software will make it Read more
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